Selling Your Cosmetic Product in Indonesia 101
The very basic information about key certificates and estimated timeline you want to know
4/16/20252 min read
Expanding Your Beauty Brand to Indonesia
Your Gateway to Indonesia's Thriving Beauty Market
Ready to introduce your cosmetic products to over 270 million potential customers?
Indonesia represents one of Southeast Asia's most promising beauty markets, with a rapidly growing middle class and increasing demand for international cosmetic products.
At Allureth, we specialize in helping Thai cosmetic brands navigate the Indonesian market entry process with ease. Our comprehensive services ensure your products meet all regulatory requirements while positioning your brand for success.
Essential Certifications for Market Entry
BPOM Certification
The National Agency of Drug and Food Control (BPOM) certification is mandatory for all cosmetic products entering Indonesia
What you need to know:
Required for each unique product formulation and packaging
Certification holder must be an Indonesian-registered importer with a registered warehouse
Valid for 3 years once obtained
Processing time: 2-4 months including preparation
Trademark Registration
Protecting your intellectual property is crucial when entering the Indonesian market.
What you need to know:
Processed through the Directorate General of Intellectual Property (DGIP)
Can be held by foreign or local intellectual property owners
Valid for 10 years
Processing time: 9-24 months (typically 12-18 months)
Pro tip: Start this process as early as possible, as it can run parallel to other setup activities
HALAL Certification
As the world's largest Muslim-majority country, HALAL certification is essential for meeting consumer expectations and legal requirements.
What you need to know:
Issued by the Halal Product Assurance Organizing Body (BPJPH)
Must be held by an Indonesian-registered importer or distributor
Valid for 4 years
Processing time: Up to 90 days for imported products
Important deadline: According to Government Regulation No. 42 of 2024, all cosmetic products must obtain Halal registration by October 17, 2026
Why Choose Allureth for Your Indonesian Expansion?
Indonesia can be pretty intimidating...
Its multiple regions and islands making up multiple markets in a single country, sheer geographical size, and diverse cultural characteristics to navigate.
Where is the right place to start? How many markets to try? What are the right modes of distribution?
With our deep understanding of both Thai and Indonesian beauty markets, Allureth offers a seamless market entry experience:
Regulatory Expertise: Our team navigates complex certification processes so you don't have to fret over them
Local Market Knowledge: We understand Indonesian consumer preferences and market dynamics
Established Networks: Access our network of reliable distributors and marketplace partners
End-to-End and Ongoing Support: From initial consultation to successful market launch to ongoing support and monitoring
Your Trusted Partner: We Thai speak your language and we are a team of trustworthy, high-credential experts